NYX Cosmetics: E-mail Marketing Success

I sure am loving NYX Cosmetics, aren't you? Their e-mail marketing strategy has a way of keeping me engaged, aside from their rewards program. An e-mail from NYX Cosmetics is one I do not swipe left and delete. Once I see the sender is from NYX, I know they will not disappoint me. From their subject line to their email content, it is so catchy and sparkly. Not only do they show me what is on sale, but they also give me recommendations on other things I may like, based on this one email. I feel like they just get my style. Another thing I love from their email marketing is that I am not bombarded with two to three emails per day, every day of the week. That type of email marketing calls me to UNSUBSCRIBE, and believe me, I do! NYX Cosmetics complies with the CAN-SPAM act, you know, that law that requires them to meet a set of requirements to avoid phishing? Yes, that one! Their emails are entirely user friendly and give you all sorts of different methods to stay connected. Once you click on one of the photos, it directs you to their website and straight to the promo they had provided for you in their email. Pretty simple right? I think so. 

They recently sent me an email and the subject line read, "Everything you need for PERFECT brows!" From the moment you open the email, it provides you with their new brow pencils and to make it even better, they give you a "follow these simple steps to achieve full natural brows," with pictures and all. Once again, if you click on the picture, it directs you to the page featuring these brow pencils. NYX knows how to use the internet to their full advantage. Their email and website design correlates so nicely and they are easy on the eyes. I am sure they are making good use of their metrics to send me target and product specific emails. Their email marketing will keep producing results by following their target audience and continuing to recommend products, based on previous purchases and trending looks.