The NYX Cosmetics website is one of those sites you just cannot get enough of. It is full of style, trends, and things that make me feel like, I need those products. I do not even contour, but I need that contour palette. Get me? The site definitely follows the AIDA hierarchy:
Attention - Interest - Desire - Action.
Their site is very easy to use, offers suggestions and allows you to interact. If I am looking for a specific beauty product, their drop-down menu and headings make it easier to find. Their category labels are to the point. Looking for products for your lips? Face? Eyes, or more? Just click on that button and it will provide you with all products related to that heading. Not too sure about the product and want to test it first? Click on their store locator button and it will give you the nearest stores to you or simply type in your zip code. The NYX Cosmetics website follows good website design principles. From the several search options to their use of color to their readable fonts. Are you mostly on the go and check sites from your smartphone? The NYX Cosmetics website is just as easy on your mobile device. You get the same mobility navigating through their site whether you are on a desktop or a smartphone.
The NYX Cosmetics site has a section called "Looks," now this is the only portion, so far, that I have found difficulty loading. It is a section that shows their NYX community by sharing pictures and trending looks provided by people who voluntarily share their beauty look using NYX products on social media. It is a great way to allow their customers and fans to interact with their site and keep their momentum going. However, the looks are scattered. You go from simple, to extravagant, to colorful, back to simple, and it just keeps going around and around. I suggest placing these looks into categories. For example, simple look, evening look, beach look, and so forth. NYX Cosmetics, you will not go wrong with giving us your take on looks, using all of your beauty essentials and prompting us to "get the look."
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